Ready to build your marketing strategy?
Marketing works when a business prioritizes a marketing strategy over the day-to-day to-do list. The marketing strategy we develop will do three things: attract your ideal clients, differentiate your business with a clear message and differentiate your business from the competitors.
How we build a marketing strategy for your business
Discover & Analyze
Initial Getting Started Discovery Session
During this call, we’ll learn about your current marketing efforts and future goals and objectives.
Total Online Presence Audit
We will review your current marketing to get a baseline and to identify opportunities.
Map of Competitive Landscape
We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
Strategize & Plan
Core Message and Ideal Client Persona Development
We’ll conduct research or interview 5 ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
Core Message Presentation
Once we complete our initial research, we will schedule a mid-point meeting to share the items listed above and ensure we are on the right track.
Customer Journey Map Brainstorm
Using the Marketing Hourglass technology, we’ll help you create a roadmap of suggested marketing tactics for each phase of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
Deliver & Implement
Lead Generating Editorial Plan
We’ll build a content strategy using our “hub” pages approach based on our keyword research. Doing this will allow you to map out 6-12 months of content as part of your ongoing marketing efforts.
Priority Growth Recommendations
From our research and an audit of your existing marketing and online presence, we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
Quarterly Execution Calendar
We will tie all our research together in a content calendar with channels, content, and schedule.
Presentation of Findings and Plan
Once we complete our work, we’ll schedule a meeting with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your staff to do it or do it for you.
The process takes about 30 days and involves three meetings with you and your team.
